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New Year Greeting Card and Red Packet Design
Using the Chinese New Year Reunion Dinner as idea, I have designed a series of red packet with the several foods which are consumed to usher in wealth, happiness, and good fortune. Several of the Chinese food names are homophones for words that also mean good things. Certain ingredients also take special precedence over others as these ingredients also have similar-sounding names with prosperity, good luck, or even counting money.
To create a noble and grandeur feeling I have added the gold hot stamping on the name with prosperity etc and specific pattern. Process of hot stamping, in a hot stamping machine, a die is mounted and heated, with the product to be stamped placed beneath it. A metallized or painted roll-leaf carrier is inserted between the two, and the die presses down through it. The dry paint or foil used is impressed into the surface of the product.